3D for e-commerce
What 3D product pages, WebAR and configurators do for an online shop, with the numbers where they exist. 54 articles.
3D for e-commerce5 min read
A 3D product viewer on four products, and what each one needed from it
A gaming PC, a grill in three sizes, a folding e-bike and an armchair in the same 3D product viewer. What it shows on each, how heavy the files are and what the shop supplies.
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3D for e-commerce6 min read
How a 3D product configurator is built, shown on one stone table
One table, six 3D files, 1,536 versions. What a parts-based product configurator is made of, what the shop has to supply, and where Shopify's limits bite.
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3D for e-commerce8 min read
3D models for e-commerce: the complete guide
What a 3D product model is, how one gets made, what it costs, where it goes on a product page and how to tell whether it worked. Everything in one place, with links to the detail.
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3D for e-commerce5 min read
How augmented reality changes shopping behaviour
What shoppers do differently when a product page has a 3D model and AR, from rotating and checking size to add to cart and returns, with sources.
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3D for e-commerce5 min read
A short history of AR in e-commerce, with dates you can check
From ARKit and IKEA Place in 2017 to Quick Look, Scene Viewer and headsets. What actually happened in AR shopping, with a source for every date.
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3D for e-commerce5 min read
AR e-commerce trends 2026: the 2023 predictions checked
Personalisation, gamification and mobile AR were the predictions for 2023. What happened to each by 2026, with a date and a source for every claim.
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3D for e-commerce5 min read
What 3D models do for SEO, and where they don't help
What Google indexes about a 3D model, whether schema.org 3DModel markup gets a rich result, the cost in page speed, and where the SEO effect comes from.
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3D for e-commerce5 min read
3D catalogues for B2B and wholesale: dealer portals, trade fairs and one model behind all of them
How a single 3D model can serve a wholesale catalogue, a dealer portal and a trade fair stand, and what B2B needs that consumer pages do not.
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3D for e-commerce5 min read
Augmented reality product visualization: how our service works, start to finish
What you send us, what we build, how it reaches your product page, what it costs per product per month, and where the process usually gets stuck.
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3D for e-commerce5 min read
Personalization vs customization in ecommerce
How personalisation and customisation differ in e-commerce, the data each one needs, and which of the two 3D is built for.
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3D for e-commerce4 min read
Does 3D increase online sales: the evidence checked
The 94 percent figure, the Rebecca Minkoff numbers and other published stats: what was measured, by whom, on what sample, and what you can conclude.
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3D for e-commerce4 min read
Augmented reality on social media: what shoppers share
Why AR content gets shared on Snapchat, Instagram and Pinterest, what brands have got from it, and how a brand without a lens budget can take part.
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3D for e-commerce5 min read
Augmented reality, trust and accuracy in online shopping
AR only builds trust when the model is accurate. How true scale, correct materials and visible dimensions affect buyer confidence, and what a bad model costs.
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3D for e-commerce5 min read
Impulse purchases online: where 3D and AR help less
3D and AR pay off on considered purchases more than on impulse buys. The reasons, the published evidence, and how to pick the products to model first.
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3D for e-commerce5 min read
Getting your 3D products into Google Search: what Merchant Center actually requires
The real requirements for 3D and AR results in Google Search via Merchant Center: the virtual_model_link attribute, file format, size limits and the catch.
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3D for e-commerce6 min read
What AR and 3D show people who buy a car online
The stages of buying a car online, which ones 3D and AR cover, and which still need the shopper to sit in the car and drive it.
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3D for e-commerce6 min read
Selling made to order without stock: what a 3D configurator actually replaces
How furniture brands sell made-to-order with a configurator instead of a showroom and a warehouse, what it replaces, and what it does not.
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3D for e-commerce5 min read
Virtual showroom vs AR on the product page compared
A virtual showroom is a separate destination and AR on the product page is a feature. How they differ in traffic, cost and results, and how to choose.
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3D for e-commerce5 min read
Augmented reality e-commerce statistics, with a primary source for every number
A short statistics page. Every figure links to the organisation that published it, with the date and the method, and nothing is taken from vendor roundups.
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3D for e-commerce5 min read
Gen Z shopping and augmented reality: the survey data
The survey data on younger shoppers and AR, who paid for each study, and what it means for how you build a fashion product page.
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3D for e-commerce5 min read
Augmented reality for small business ecommerce on a budget
A budget for AR in a ten-product web shop: what it costs, what you can do yourself, what to pay for, and when to wait.
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3D for e-commerce6 min read
How fabrics and materials are built for a 3D product configurator
PBR textures, scanning a real fabric, and getting colour to match the swatch. How material accuracy actually works in a configurator, using MELIMELI.
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3D for e-commerce5 min read
Ecommerce returns, carbon emissions and what 3D changes
The carbon cost of e-commerce returns for furniture and bulky goods, with sourced figures, and the cases where 3D cuts returns.
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3D for e-commerce6 min read
AR vs VR for e-commerce: reach, hardware and what each suits
How augmented and virtual reality differ for online retail: who can use each, what hardware they need, and what VR is good at.
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3D for e-commerce6 min read
3D model accuracy: tolerance for size, colour and materials
What tolerance a commercial 3D model should hold on size, how close colour can get, where materials approximate, and the QA that catches errors.
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3D for e-commerce6 min read
3D product viewer vs 360 photos vs video: what each costs
A practical comparison of 3D models, 360 degree photography and product video. What each format answers, where each fails, and when to use which.
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3D for e-commerce6 min read
AR on a product page: the do's and don'ts that actually matter
Where to put the AR button, what to call it, what the poster should show, and what happens on devices that cannot do AR. Practical rules from live pages.
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3D for e-commerce6 min read
Making a 3D product viewer accessible: keyboard, screen readers and reduced motion
What WCAG actually requires from a 3D viewer and AR button, which model-viewer attributes help, and the parts of AR that cannot be made accessible.
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3D for e-commerce6 min read
Planning a seasonal campaign around 3D and AR: what to prepare, and when
Outdoor season, Black Friday and the January sale each need different 3D assets. A working calendar, with lead times, for getting them ready in advance.
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3D for e-commerce6 min read
Web AR vs app AR: reach, capability and cost for retailers
Web AR compared with app-based AR for retail: how many shoppers each reaches, what each can do, what they cost, and when an app is justified.
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3D for e-commerce4 min read
Should my business use augmented reality? Six checks
Six questions that show whether AR is worth the money for your products, what to do if the answer is no, and how to run a first test you can measure.
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3D for e-commerce6 min read
Is it too late to add 3D to your e-commerce shop?
Where 3D and AR adoption stands, what another year of waiting costs a shop, and the situations where waiting is the right decision.
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3D for e-commerce7 min read
Questions to ask a 3D and AR vendor before you sign
Nineteen questions to put to a 3D and AR vendor before signing, covering live proof, file sizes, ownership, revisions and what results to expect.
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3D for e-commerce4 min read
Reduce cart abandonment: what a product page can fix
Baymard puts average cart abandonment at 70 percent. Most of it comes from shipping costs and checkout. This is the part a product page can fix.
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3D for e-commerce6 min read
3D renders vs product photography: which costs less
Product photography vs 3D renders: where a shoot is still cheaper, the hidden costs on both sides, and what we charge per product.
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3D for e-commerce6 min read
One 3D model, reused: ads, social, email, product page and print
The content-reuse case for 3D, with the actual workflow. What one model produces, who does each step, and where the reuse argument breaks down.
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3D for e-commerce6 min read
What a 3D model actually does for an e-commerce product page
What a 3D model of a product is, what it replaces on a product page, what it costs, and how to tell a good one from a bad one before you pay for a catalogue.
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3D for e-commerce7 min read
Web AR guide for e-commerce managers: cost and timing
What web AR is, what your team has to provide, how long a first phase takes, what it costs and how to judge a vendor.
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3D for e-commerce5 min read
Ten benefits of 3D and AR for e-commerce, and the evidence behind each one
Ten reasons retailers buy 3D and AR, each with either a number from a named source or an honest admission that nobody has measured it properly.
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3D for e-commerce5 min read
3D product visualization in e-commerce: the four formats and when each one pays
Spin viewers, live 3D, configurators and AR are different tools for different products. A plain guide to which format fits which catalogue, with costs.
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3D for e-commerce5 min read
Does AR reduce returns? What the evidence actually says
The AR returns numbers everyone quotes, where they come from, how they were measured, and what you can reasonably expect in your own category.
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3D for e-commerce5 min read
3D as a service pricing: why we charge per product per month
What our per-product monthly pricing covers, why we do not sell models one at a time, and when building 3D in-house is genuinely cheaper.
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3D for e-commerce5 min read
3D product customisation: pricing rules, lead times and what usually breaks
Colour, material, engraving and modules in a 3D customiser, plus the pricing rules and lead time logic that decide whether it works.
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3D for e-commerce5 min read
3D SaaS vs agency vs in house: three ways to get models
What an agency project, an in-house 3D team and a subscription service cost, where each one falls short, and which kind of catalogue each one fits.
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3D for e-commerce6 min read
Making a 3D model from photos: photogrammetry, manual modelling or AI
The three ways to turn product photos into a 3D model, what each one actually produces, and how an accurate commercial asset really gets made.
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3D for e-commerce6 min read
Where a 3D model earns its keep away from the product page
Customer service, dealer training, spare parts, packaging and trade fairs. The uses of a 3D product model that never show up in a marketing plan.
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3D for e-commerce6 min read
AR for wall art, rugs and lighting: judging size online
Wall art, rugs and lighting are often returned because the size was misjudged. What AR shows the shopper in each category, and what it cannot show.
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3D for e-commerce6 min read
Aftermarket car parts in 3D: the fitment questions a viewer can answer
Wheels, roof boxes and tow bars sold online. Which fitment questions a 3D viewer settles, which ones only a catalogue can, and how to combine both.
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3D for e-commerce6 min read
Selling motorcycles, scooters and e-mobility online with 3D and AR
Buyers can't judge seat height, real size or colour from a photo. How far a 3D model and AR help with each of the three, and where they stop helping.
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3D for e-commerce4 min read
Where AR helps in e-commerce, by product category, and where it does not
Furniture, eyewear, fashion, beauty and electronics get very different value from AR. A category by category breakdown, with the weak cases included.
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3D for e-commerce5 min read
3D models in ecommerce product development and sampling
How a product 3D model pays back before it reaches the website: in sampling, photography and print, long before a shopper turns it on screen.
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3D for e-commerce4 min read
The future of 3D in e-commerce: what becomes standard, and what does not
What a product page will plausibly carry in three years, argued from what phones and browsers already do, and which predictions are not going to happen.
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3D for e-commerce6 min read
Budgeting for 3D next year: per-product cost, catalogue size and what to cut
How to build a realistic 3D and AR budget: what a model costs per product, how to phase a large catalogue, and what to cut first when the number is too big.
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3D for e-commerce6 min read
3D product visualization explained: model, viewer, render, configurator, AR
Plain definitions of the five things people mean by 3D product visualization, how they relate, what each costs you, and which ones your shop actually needs.
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