I’m Arjun Sudhakaran, co-founder and CTO of CharpstAR. I look after the technical side of things, which mostly means Emil comes to me with an idea that sounds a little crazy and I try to figure out how to make it real.
That’s taken me through 3D, AR, AI and automation, most of which I picked up along the way, usually with a lot of fails. I like my work clean, lean and minimal without bloat, and I enjoy optimizing just about anything to make it work a little better than it did.
When I’m not working, you’ll probably find me playing video games or developing one of my own.
About us
3D at delivered as a
CharpstAR enables brands to create, manage, and deploy 3D and AR experiences across their entire product catalog. We combine structured 3D workflows, AI and automation, so that this works for a catalog of any size.
Background
CharpstAR is a 3D-as-a-Service platform built to help brands create, manage, and scale interactive product experiences across e-commerce, marketing, and sales.
Today, we work with companies across multiple industries and continents, supporting everything from single-product businesses to global brands with complex, multi-SKU catalogs. Our mission is to make high-quality 3D and AR available to every company by bringing down its cost and complexity.
We combine structured 3D assets, AI-driven workflows, and automation, so a company can build one system for product visualization and stop producing each piece of content on its own. The platform handles one SKU or one million, and it grows with our clients.
A letter from the founders
To those following our journey,
started with a simple question from a furniture brand. They sold exclusively online, without a physical showroom, and faced a challenge many still struggle with today, customers didn’t fully understand what they were buying. This led to uncertainty, lower conversion, and costly returns.
They asked us: How can we use 3D and augmented reality to give customers a better understanding of our products before they buy?
At the time, we were a two-person team with one client, focused on solving that exact problem. We built a solution that allowed customers to explore, configure, and visualize products in a way that felt closer to real life. The results were immediate: better understanding, stronger engagement, higher conversion and fewer returns.
That moment shaped everything that followed.
Welcome to
Emil & Arjun
Co-founders of CharpstAR
Welcome to
I’m Emil Charpentier, founder and CEO of CharpstAR. I’ve spent the better part of the last decade figuring out how to make 3D, AR, AI and e-commerce actually useful, and I have a habit of getting slightly too excited about new technology, especially when someone says “that’s probably too complicated”.
Over the years I’ve jumped between product, sales, strategy, partnerships and just about everything else that comes with building a company from scratch. I’m happiest turning messy problems into simple products, automating things that probably shouldn’t be manual, and testing ideas that sound a little crazy at first.
When I’m not thinking about CharpstAR, I’m usually gaming, golfing, learning something new, or coming up with another project I probably don’t need.
Our Vision
We believe 3D should be a standard part of online shopping for every company and every shopper, and we work to make that possible.
We would like to build it together with your brand.
Fast forward
to today
>
CharpstAR has evolved into a platform used by companies across industries and continents. What started as a single use case has grown into a broader mission, which is to make high-quality 3D product experiences accessible to every company, large or small.
Our approach has always been pragmatic. We listen closely to our customers, build around real business needs, and focus on what creates measurable value. For us that means solutions that improve how products are understood, experienced, and purchased.
With CharpstAR, even companies with limited resources can generate and scale high-quality 3D content across their entire catalog. We are still early. We expect 3D, AR, and AI-driven content to become a standard part of how products are sold online.
Ready When You Are!
Let's build something that moves.
Whether you're exploring 3D for the first time or ready to roll out WebAR across your entire catalog, we can help. Fill in the contact form and we'll get back to you.