I’m Arjun Sudhakaran, co-founder and CTO of CharpstAR. I look after the technical side of things, which mostly means Emil comes to me with an idea that sounds a little crazy and I try to figure out how to make it real.
That’s taken me through 3D, AR, AI and automation, most of which I picked up along the way, usually with a lot of fails. I like my work clean, lean and minimal without bloat, and I enjoy optimizing just about anything to make it work a little better than it did.
When I’m not working, you’ll probably find me playing video games or developing one of my own.
About us
3D at delivered as a
CharpstAR enables brands to create, manage, and deploy 3D and AR experiences across their entire product catalog. By combining structural 3D workflows, AI and automation, we deliver immersive product experiences with scalable systems. Built for modern e-commerce.
Background
CharpstAR is a 3D-as-a-Service platform built to help brands create, manage, and scale interactive product experiences across e-commerce, marketing, and sales.
Today, we work with companies across multiple industries and continents, supporting everything from single-product businesses to global brands with complex, multi-SKU catalogs. Our mission is to democratize access to high-quality 3D and AR by removing the traditional barriers of cost, complexity, and production limitations.
By combining structured 3D assets, AI-driven workflows, and automation, we enable companies to move beyond one-off content creation and instead build scalable systems for product visualization. Whether it’s one SKU or one million, our platform is designed to grow with our clients and adapt to the evolving needs of modern commerce.
A letter from the founders
To those following our journey,
started with a simple question from a furniture brand. They sold exclusively online, without a physical showroom, and faced a challenge many still struggle with today, customers didn’t fully understand what they were buying. This led to uncertainty, lower conversion, and costly returns.
They asked us: How can we use 3D and augmented reality to give customers a better understanding of our products before they buy?
At the time, we were a two-person team with one client, focused on solving that exact problem. We built a solution that allowed customers to explore, configure, and visualize products in a way that felt closer to real life. The results were immediate: better understanding, stronger engagement, higher conversion and fewer returns.
That moment shaped everything that followed.
Welcome to
Emil & Arjun
Co-founders of CharpstAR
Welcome to
I’m Emil Charpentier, founder and CEO of CharpstAR. I’ve spent the better part of the last decade figuring out how to make 3D, AR, AI and e-commerce actually useful, and I have a habit of getting slightly too excited about new technology, especially when someone says “that’s probably too complicated”.
Over the years I’ve jumped between product, sales, strategy, partnerships and just about everything else that comes with building a company from scratch. I’m happiest turning messy problems into simple products, automating things that probably shouldn’t be manual, and testing ideas that sound a little crazy at first.
When I’m not thinking about CharpstAR, I’m usually gaming, golfing, learning something new, or coming up with another project I probably don’t need.
Our Vision
We believe 3D should not be reserved for a select few. It should be a standard part of the digital shopping experience for all. We're here to make that possible.
We're here to help build our future together with your brand.
Fast forward
to today
>
CharpstAR has evolved into a platform used by companies across industries and continents. What started as a single use case has grown into a broader mission: to make high-quality 3D and immersive product experiences accessible to every company, not just the largest ones.
Our approach has always been pragmatic. We listen closely to our customers, build around real business needs, and focus on what creates measurable value. We’re not interested in technology for its own sake, only in solutions that improve how products are understood, experienced, and ultimately purchased.
With CharpstAR, even companies with limited resources can generate and scale high-quality 3D content across their entire catalog. And we’re still early. The shift toward immersive, interactive commerce is just beginning. 3D, AR, and AI-driven content will become a standard layer of how products are sold and experienced online.
Ready When You Are!
Let's build something that moves.
Whether you're exploring 3D for the first time or ready to scale WebAR across your entire catalog, we're here to help you turn products into immersive experiences that convert. Fill in the contact form and we'll take it from there.