Furniture and home
3D, AR and configurators for furniture, home and outdoor retailers: sofas, stoves, kitchens and the rooms they go in. 22 articles.
Furniture and home6 min read
What a furniture configurator actually has to do before it earns its place
A furniture configurator has three jobs: show the combination, price it, and hand a valid order to the back office. The third one is where projects fail.
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Furniture and home5 min read
AR for sports equipment: bikes, home gyms and outdoor gear at real size
Sports gear is bought online and misjudged on size. Where AR placement answers the space question, where it does not, and what to build first.
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Furniture and home6 min read
Selling furniture into new countries: units, sizes, language and why a 3D model travels
What breaks when you sell furniture abroad: units, size conventions, translated specs and hreflang. And why one 3D model beats a photo shoot per market.
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Furniture and home6 min read
Placing garden and landscaping products in AR, and where the tracking gives up
Planters, pergolas and hot tubs placed outdoors on a phone. What works, what breaks in bright sun and on grass, and how to set it up properly.
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Furniture and home5 min read
3D renders and clips for Instagram, Pinterest and TikTok: what formats actually work
Aspect ratios, clip lengths and the kinds of 3D content that hold attention on each platform, plus what changed when Meta shut its AR effects platform down.
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Furniture and home5 min read
Furniture AR in 2026: what actually changed, and what is still hype
Phone capability, Quick Look and Scene Viewer, configurators and AI models. An e-commerce manager's read on what moved and what did not.
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Furniture and home6 min read
The pre-season checklist for outdoor and summer ranges, month by month
A working timeline for getting an outdoor range ready: stock, content, 3D, ads and the deadlines you cannot move. Built around a short selling season.
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Furniture and home6 min read
Outdoor furniture AR: terraces, weather and a very short selling season
Placing garden furniture on a real terrace, why outdoor AR is harder than indoor, and how to use 3D against a season that lasts weeks.
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Furniture and home5 min read
3D prototyping for furniture and hard goods: what it replaces before the first sample
Using 3D models in furniture and hard goods development: fewer physical prototypes, faster supplier alignment, and the reviews you still cannot do on screen.
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Furniture and home5 min read
Augmented reality for plants and garden products: what it solves and how to do it
Plants are bought on size, light and how they look in a corner. What AR can do for a garden centre or plant shop online, what it cannot, and what to model first.
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Furniture and home6 min read
Selling outdoor and garden products online: placement, sunlight and scale
Garden furniture and grills are bought for one specific patio. What 3D and AR solve in that category, what they do not, and how to prepare before the season.
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Furniture and home5 min read
Three 3D and AR projects, told honestly: Sweef, MELIMELI and Contura
What we actually built for three furniture and stove brands, what changed for their customers, and what we are not claiming about the results.
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Furniture and home5 min read
A product page audit checklist for furniture and home brands
Twenty things to check on a furniture or home product page, in the order they affect sales. 3D and AR are two of them, not the whole list.
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Furniture and home5 min read
AR in furniture retail: the numbers you can actually check
Most AR market figures cannot be opened or verified. Here are the ones that can, what they measure, and what they mean for a mid-size brand.
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Furniture and home6 min read
Grills, saunas, sheds and play equipment: visualising the big outdoor stuff
Outdoor products beyond furniture are bought on scale and placement. What a 3D model and AR settle for each category, and what they cannot.
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Furniture and home6 min read
Competing with marketplaces as a mid-size furniture shop: where 3D helps
An honest look at differentiation for furniture retailers. What 3D and AR actually change against a marketplace, and where price and delivery still decide.
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Furniture and home5 min read
A buyer's guide to 3D and AR for furniture retailers
How a furniture retailer should choose a 3D and AR supplier: the questions to ask, the traps in the pricing, and what a good first project looks like.
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Furniture and home6 min read
What a furniture 3D model has to get right, and what shoppers do with it
Scale, materials and joins are what separate a furniture 3D model that sells from one that looks fake. Here is what each one means in practice.
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Furniture and home5 min read
Placing several decor items in one room with AR, and where it falls apart
Phone AR is good at one object at a time. What happens when a shopper tries to plan a whole room, and what to build instead.
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Furniture and home5 min read
3D for home decor: when a lamp needs a model and when a photo is enough
Lamps, vases and rugs are small, cheap and numerous. A test for deciding which decor products earn a 3D model and which do not.
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Furniture and home5 min read
Augmented reality furniture shopping: what changes at each step of the buying journey
From the first search to the delivery van, where 3D and AR change how people buy furniture online, with the return and conversion numbers behind each step.
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Furniture and home5 min read
Interior design apps or AR on your product page: which one actually sells
Dedicated room-design apps and a one-tap AR button on the product page solve different problems. Which one belongs in a retailer's budget.
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