Automotive
3D configurators and AR for vehicles, wheels and automotive parts sold online. 2 articles.
OCT2023
Automotive5 min read
Augmented reality in automotive retail: configurators, showroom AR and what it changes
How AR and 3D configurators are used to sell cars rather than drive them: what dealers deploy, what the evidence says, and what the asset work involves.
Read articleSEP2023
Automotive6 min read
Car configurators: what the big OEMs build, and what a smaller brand can copy
How manufacturer 3D configurators are actually put together, which parts are expensive, and the version a dealer or aftermarket brand can realistically ship.
Read article