Fashion
Virtual try-on, fit and AR for fashion and eyewear online. 19 articles.
Fashion5 min read
AR in fashion retail: what the virtual dressing room actually is, and its limits
The four technologies behind AR in fashion retail, from in-store mirrors to phone try-on, what each can and cannot do, and what to ask a vendor.
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Fashion6 min read
How to run an AR pilot in retail and measure it properly
A practical method for testing AR on product pages: what to pilot, how to split traffic, which metrics to record, and how to read the result honestly.
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Fashion6 min read
Sunglasses virtual try-on: lens tint, face width, and why eyewear is AR's best case
What try-on gets right for sunglasses, the two things it still struggles with, and why eyewear is the one category where the camera is fully up to the job.
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Fashion6 min read
Beauty returns and virtual try-on: what it fixes and what it cannot
Why beauty gets returned, which of those reasons try-on actually addresses, and the two it will not touch: skin tone accuracy and product texture.
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Fashion6 min read
Virtual garment fitting: body scanning, size recommendation and avatar try-on compared
Three different technologies get sold as virtual fitting. They solve different problems and cost very different amounts. Here is which one does what.
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Fashion4 min read
Does AR actually fix fit and size problems in online fashion?
Where augmented reality really cuts size returns, where it still guesses, and what to do about fit before try-on is good enough.
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Fashion5 min read
Selling add-ons inside a configurator: accessories, upgrades and bundles
How a 3D configurator sells accessories and upgrades better than a related-products row, using the cargo bike build as a worked example.
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Fashion6 min read
The environmental case for 3D in fashion: what is measurable and what is greenwashing
Digital sampling and fewer returned parcels are real savings. Most of what gets claimed about AR and sustainability is not. How to tell the two apart.
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Fashion6 min read
AI beauty advice plus AR try-on: what a good product page flow looks like
How to combine an AI advisor with virtual try-on on a beauty product page, in what order, and the limits worth admitting to your customers.
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Fashion6 min read
Selling bikes and e-bikes online in 3D: frame size, accessories, configurators
What a 3D viewer and a configurator actually answer when someone is buying a bike online, and what they still cannot tell a rider.
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Fashion6 min read
AR for watches, jewellery and bags: rigid objects on a moving body
What works today on an ordinary phone for accessories, where scale and reflection break, and how to choose between body try-on and a 3D viewer.
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Fashion5 min read
Why fashion brands adopt augmented reality, and what it costs them
The three reasons fashion e-commerce brands pay for AR, with the cases behind each, and a realistic budget for a first project.
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Fashion5 min read
What shoppers actually use AR for in fashion, and what they ignore
Accessories, styling and sharing get used. Full-body try-on mostly does not. A plain look at which AR features fashion shoppers actually touch.
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Fashion6 min read
How virtual makeup try-on actually works, and why shade accuracy is the hard part
Face mesh tracking, colour rendering and lighting explained plainly, plus why the shade a shopper sees on screen is rarely the shade in the tube.
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Fashion6 min read
Augmented reality in beauty: what virtual try-on does, and who actually builds it
An honest look at AR try-on for cosmetics: what it does well, where shade matching breaks, who the providers are, and how to judge a vendor demo.
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Fashion5 min read
3D fashion e-commerce: digital garments and AR try-on are two different tools
3D garment software like CLO and Browzwear solves design and sampling. AR try-on solves shopper confidence. Knowing which one you need saves a lot of money.
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Fashion6 min read
What a good 3D fashion product page contains, element by element
Spin, zoom, fabric detail, the item on real body sizes, AR, measurements. What each element does, in what order to build them, and what to skip.
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Fashion5 min read
Will AR glasses and headsets change online shopping, and when?
Vision Pro, Galaxy XR and Android XR glasses: what they actually do for shopping today, what has to change first, and what to prepare now.
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Fashion6 min read
Augmented reality in the fashion industry: where it is actually heading by 2029
A sober forecast for fashion AR: what is already working, what is three years out, what is further away than vendors claim, and how to plan around it.
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