Fashion
Virtual try-on, fit and AR for fashion and eyewear online. 18 articles.
Fashion5 min read
AR in fashion retail: four kinds of virtual dressing room
The four technologies sold as AR in fashion retail, from in-store mirrors to phone try-on, what each can and cannot do, and what to ask a vendor.
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Fashion6 min read
How to run an AR pilot in retail and measure it properly
A practical method for testing AR on product pages: what to pilot, how to split traffic, which metrics to record, and how to read the result honestly.
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Fashion6 min read
Sunglasses virtual try-on: lens tint, face width, and why eyewear is AR's best case
What try-on gets right for sunglasses, the two things it still struggles with, and why eyewear is the one category where the camera is fully up to the job.
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Fashion6 min read
Beauty returns and virtual try-on: what it fixes and what it cannot
Why beauty gets returned, which of those reasons try-on actually addresses, and the two it will not touch: skin tone accuracy and product texture.
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Fashion6 min read
Virtual garment fitting: body scanning, size recommendation and avatar try-on compared
Three different technologies get sold as virtual fitting. They solve different problems and cost very different amounts. Here is which one does what.
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Fashion4 min read
Does AR actually fix fit and size problems in online fashion?
Where augmented reality really cuts size returns, where it still guesses, and what to do about fit before try-on is good enough.
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Fashion5 min read
Selling add-ons inside a configurator: accessories, upgrades and bundles
How a 3D configurator sells accessories and upgrades better than a related-products row, using the cargo bike build as a worked example.
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Fashion6 min read
Sustainable fashion: measuring 3D sampling and returns
Digital sampling and fewer returned parcels are savings a brand can count. Many other claims about AR and sustainability can't be backed up.
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Fashion6 min read
AI beauty advisor and AR try-on on an ecommerce page
How to combine an AI advisor with virtual try-on on a beauty product page, in which order, and which limits to tell your customers about.
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Fashion6 min read
AR for watches, jewellery and bags: rigid objects on a moving body
What works today on an ordinary phone for accessories, where scale and reflection break, and how to choose between body try-on and a 3D viewer.
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Fashion5 min read
Why fashion brands adopt augmented reality, and what it costs them
The three reasons fashion e-commerce brands pay for AR, with the cases behind each, and a realistic budget for a first project.
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Fashion5 min read
Augmented reality for fashion: the features shoppers use
Fashion shoppers use AR for accessories, styling and sharing, and mostly leave full-body try-on alone. Which features get used, and what to build first.
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Fashion6 min read
Virtual makeup try-on in ecommerce: shade and lighting
How face tracking, colour rendering and lighting work in makeup try-on, and why the shade a shopper sees on screen is rarely the shade in the tube.
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Fashion6 min read
AR beauty try-on: how it works and who builds it
What AR try-on for cosmetics does well, where shade matching breaks, who the main providers are, and how to judge a vendor demo before you buy.
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Fashion5 min read
3D fashion e-commerce: digital garments and AR try-on are two different tools
3D garment software like CLO and Browzwear solves design and sampling. AR try-on solves shopper confidence. Knowing which one you need saves a lot of money.
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Fashion6 min read
3D fashion product page examples: what each element does
Spin, zoom, fabric detail, the item on real body sizes, AR and measurements. What each element does, the order to build them in, and what to skip.
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Fashion5 min read
What it will take for AR glasses to change shopping
Vision Pro, Galaxy XR and Android XR glasses: what they do for shopping today, what has to change first, and what to prepare now.
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Fashion6 min read
Augmented reality in the fashion industry by 2029
What already works in fashion AR, what is likely within three years, what is further off than vendors suggest, and how to plan for it.
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