Fashion
Virtual try-on, fit and AR for fashion and eyewear online. 18 articles.
Fashion4 min read
What AR in fashion retail can and cannot do
In-store mirrors, phone try-on for shoes and glasses, garment try-on on a selfie, 3D on the product page. How each one works and where it stops.
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Fashion7 min read
AR in Fashion Retail: Case Study, Try-On and Costs
What 3D viewers, AR and eyewear try-on do for a fashion or accessories shop, with a published case study, the KPIs to track and what it costs.
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Fashion4 min read
Sunglasses virtual try-on for fit, width and lens tint
How a sunglasses try-on estimates face width, renders the frame at true scale and draws the lens tint, and where to place it on the product page.
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Fashion6 min read
Beauty ecommerce returns and what virtual try-on fixes
Why beauty products come back or go unused, which of those reasons a virtual try-on helps with, and why it cannot settle skin tone or texture.
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Fashion5 min read
Three kinds of virtual garment fitting technology compared
Body scanning, size recommendation and avatar try-on are all sold as virtual fitting. What each one solves, what it costs to run and where it fails.
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Fashion8 min read
Augmented Reality Clothing Fitting for Accessory Shops
Virtual try-on for eyewear, 3D and AR for bags, shoes and jewellery: how a fashion accessories shop cuts size returns and sells more online.
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Fashion4 min read
Configurator upsell: accessories shown on the product
How a 3D configurator sells accessories and upgrades by showing them fitted to the product, with a cargo bike build as the worked example.
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Fashion5 min read
Measuring 3D sampling and returns in sustainable fashion
Digital sampling and fewer returned parcels are savings a fashion brand can count. Most other claims about AR and sustainability have no baseline.
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Fashion4 min read
AI beauty advisor and AR try-on on an ecommerce page
How to combine an AI advisor with virtual try-on on a beauty product page, in which order, and which limits to tell your customers about.
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Fashion5 min read
Augmented reality for accessories, jewellery and watches
How well a phone tracks ears, wrists and shoulders for accessory try-on, why scale and metal are the hard parts, and when a 3D viewer is the better choice.
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Fashion8 min read
Why fashion brands adopt augmented reality, and what it costs them
Why fashion and accessory brands add augmented reality to their shops, the cases behind it, which products suit it and what a first project costs.
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Fashion4 min read
What shoppers use in augmented reality for fashion
Fashion shoppers use AR for eyewear, watches and bags and rarely come back to full-body try-on. Which features get used and what to build first.
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Fashion5 min read
How virtual makeup try-on works in ecommerce
How face tracking, colour blending and light estimation work in makeup try-on, and why the shade on screen is often not the shade in the tube.
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Fashion5 min read
AR beauty try-on: how it works and who builds it
What AR try-on for cosmetics does well, where shade matching breaks, who the main providers are, and how to judge a vendor demo before you buy.
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Fashion5 min read
3D fashion ecommerce tools for design and try-on
3D garment software like CLO and Browzwear is for design and sampling, and AR try-on is for shoppers. Which problem each one solves, and where they meet.
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Fashion4 min read
3D fashion product page examples and what each element does
Spin, zoom, fabric detail, the item on real body sizes, AR and measurements on a fashion product page, with the order to build them in and what to skip.
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Fashion4 min read
What it will take for AR glasses to change shopping
Vision Pro, Galaxy XR and the Android XR glasses, with prices and dates, what they do for shopping today, what has to change first and what to prepare now.
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Fashion4 min read
Augmented reality in the fashion industry by 2029
What works in fashion AR now, what is likely by 2029, what is further off than vendors suggest, and which products to build 3D models for first.
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