CharpstAR Newsroom
Newsroom
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Featured story
3D for e-commerce5 min read
A 3D product viewer on four products, and what each one needed from it
A gaming PC, a grill in three sizes, a folding e-bike and an armchair in the same 3D product viewer. What it shows on each, how heavy the files are and what the shop supplies.
By CharpstAR
Read the article
See it live
Every article here is about this. Turn it, measure it, put it in your room.
This is a real model on a real page, not a video of one. Drag it, switch the dimensions on, open the details, or scan the code to stand it in your own room.
Get one of your products freeStart with these
The pieces worth reading first if you are working out what 3D and AR would do for your shop.
- 13D models for e-commerce: the complete guideWhat a 3D product model is, how one gets made, what it costs, where it goes on a product page and how to tell whether it worked. Everything in one place, with links to the detail.3D for e-commerce · 8 min read
- 2Augmented reality for furniture retail: the complete guideWhat AR does on a furniture product page, which categories it helps most, web AR against apps, how to implement it and how to measure the result.Furniture and home · 6 min read
- 3Ten benefits of 3D and AR for e-commerce, and the evidence behind each oneTen reasons retailers buy 3D and AR, each with either a number from a named source or an honest admission that nobody has measured it properly.3D for e-commerce · 5 min read
- 43D product visualization in e-commerce: the four formats and when each one paysSpin viewers, live 3D, configurators and AR are different tools for different products. A plain guide to which format fits which catalogue, with costs.3D for e-commerce · 5 min read
- 5How to run an AR pilot in retail and measure it properlyA practical method for testing AR on product pages: what to pilot, how to split traffic, which metrics to record, and how to read the result honestly.Fashion · 6 min read
- 6How to run your first 3D product page pilot in 30 daysA practical plan for a first 3D and AR pilot: which ten products to pick, what to put in the brief, and the four numbers to measure before you scale.Guides · 6 min read
Latest
3D for e-commerce6 min read
How a 3D product configurator is built, shown on one stone table
One table, six 3D files, 1,536 versions. What a parts-based product configurator is made of, what the shop has to supply, and where Shopify's limits bite.
Read article3D for e-commerce8 min read
3D models for e-commerce: the complete guide
What a 3D product model is, how one gets made, what it costs, where it goes on a product page and how to tell whether it worked. Everything in one place, with links to the detail.
Read article
Furniture and home6 min read
Augmented reality for furniture retail: the complete guide
What AR does on a furniture product page, which categories it helps most, web AR against apps, how to implement it and how to measure the result.
Read article
Furniture and home6 min read
What a furniture configurator actually has to do before it earns its place
A furniture configurator has three jobs: show the combination, price it, and hand a valid order to the back office. The third one is where projects fail.
Read article
Fashion5 min read
AR in fashion retail: four kinds of virtual dressing room
The four technologies sold as AR in fashion retail, from in-store mirrors to phone try-on, what each can and cannot do, and what to ask a vendor.
Read article
Fashion6 min read
How to run an AR pilot in retail and measure it properly
A practical method for testing AR on product pages: what to pilot, how to split traffic, which metrics to record, and how to read the result honestly.
Read article
Guides6 min read
How to run your first 3D product page pilot in 30 days
A practical plan for a first 3D and AR pilot: which ten products to pick, what to put in the brief, and the four numbers to measure before you scale.
Read article
3D for e-commerce5 min read
How augmented reality changes shopping behaviour
What shoppers do differently when a product page has a 3D model and AR, from rotating and checking size to add to cart and returns, with sources.
Read article
3D for e-commerce5 min read
A short history of AR in e-commerce, with dates you can check
From ARKit and IKEA Place in 2017 to Quick Look, Scene Viewer and headsets. What actually happened in AR shopping, with a source for every date.
Read articleThe brands we build for
One product, free, yours to keep
Send us one product and we build it as a web-ready 3D model with AR, so you can try it on your own product page. No credit card needed.