Articles, page 2
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Furniture and home5 min read
How a 3D sofa configurator works: fabrics, modules, sizes
One sofa in five fabrics, a modular sofa built from four parts, and why each size is its own model. What a 3D sofa configurator holds and what a shop supplies.
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3D for e-commerce5 min read
A 3D product viewer on four products, and what each one needed from it
A gaming PC, a grill in three sizes, a folding e-bike and an armchair in the same 3D product viewer. What it shows on each, how heavy the files are and what the shop supplies.
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3D for e-commerce7 min read
How a 3D product configurator is built, shown on one stone table
A coffee table in 1,536 versions from six 3D files. What a parts-based configurator is made of, what the shop supplies and where Shopify's limits apply.
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Guides8 min read
3D models for e-commerce: a guide
What a 3D product model is, how one gets made, what it costs, where it goes on a product page and how to tell whether it worked, with links to the detail.
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Furniture and home7 min read
Augmented reality for furniture retail: the complete guide
What AR does on a furniture product page, which categories it helps most, web AR against apps, how to implement it and how to measure the result.
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Furniture and home8 min read
3D Configurator for Furniture: Pricing, Rules and Orders
A furniture configurator has to show the combination, price it and send an order your team can make. What each part involves, what to ask and what it costs.
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Fashion4 min read
What AR in fashion retail can and cannot do
In-store mirrors, phone try-on for shoes and glasses, garment try-on on a selfie, 3D on the product page. How each one works and where it stops.
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Fashion7 min read
AR in Fashion Retail: Case Study, Try-On and Costs
What 3D viewers, AR and eyewear try-on do for a fashion or accessories shop, with a published case study, the KPIs to track and what it costs.
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Guides7 min read
How to run your first 3D product page pilot in 30 days
Run a first 3D product page pilot in 30 days: which products to start with, what we need from you, what it costs and the figures to measure before you scale.
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3D for e-commerce4 min read
How augmented reality changes shopping behaviour
What shoppers do on a product page with a 3D model and AR, and what the published figures say about add to cart, orders and returns.
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3D for e-commerce3 min read
A short history of AR in e-commerce, 2017 to 2025
ARKit and IKEA Place in 2017, ARCore, Quick Look and Scene Viewer, Shopify's 2020 numbers, the headsets and the end of Meta Spark, with a source for each date.
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3D for e-commerce4 min read
Using augmented reality to sell large sports equipment
How AR placement helps shoppers judge the size of a rower, a bike or a tent at home, where it falls short on fit, and which products to model first.
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