Articles, page 2
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce5 min read
Do 3D models help SEO? An honest answer, with what Google actually documents
What Google indexes about a 3D model, whether schema.org 3DModel earns a rich result, the page speed trade-off, and where the real SEO effect is.
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Guides6 min read
How to A/B test a 3D product page properly
Metrics, sample size, test duration and the traps that make 3D A/B tests lie to you. A practical guide to proving whether 3D moves your numbers.
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Beauty6 min read
Shade finders in beauty: quiz, camera, or both, and what actually converts
The two ways brands help shoppers pick a shade, what each one costs in accuracy and privacy, and how to tell whether yours is earning its place.
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3D for e-commerce5 min read
3D catalogues for B2B and wholesale: dealer portals, trade fairs and one model behind all of them
How a single 3D model can serve a wholesale catalogue, a dealer portal and a trade fair stand, and what B2B needs that consumer pages do not.
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3D for e-commerce5 min read
Augmented reality product visualization: how our service works, start to finish
What you send us, what we build, how it reaches your product page, what it costs per product per month, and where the process usually gets stuck.
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Other5 min read
Smart mirrors in retail: what they actually do, what they cost, and when a phone is better
In-store smart mirrors explained: the real capabilities, the hardware and running costs, the privacy problem, and the cases where they beat a shopper's phone.
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Fashion6 min read
Virtual garment fitting: body scanning, size recommendation and avatar try-on compared
Three different technologies get sold as virtual fitting. They solve different problems and cost very different amounts. Here is which one does what.
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Furniture and home6 min read
Selling furniture into new countries: units, sizes, language and why a 3D model travels
What breaks when you sell furniture abroad: units, size conventions, translated specs and hreflang. And why one 3D model beats a photo shoot per market.
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3D for e-commerce5 min read
Personalisation and customisation are not the same thing, and 3D only fits one of them
The difference between personalisation and customisation in e-commerce, the data each one needs, and where 3D actually belongs.
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3D for e-commerce4 min read
Does 3D increase online sales? Reading the conversion evidence critically
The famous 94 percent figure, the Rebecca Minkoff numbers and the rest. What was actually measured, by whom, on what sample, and what you can conclude.
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3D for e-commerce4 min read
Augmented reality on social media: what gets shared, and what it does for a product brand
Why AR content travels on Snapchat, Instagram and Pinterest, what brands have actually got from it, and how a product brand without a lens budget can join in.
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3D for e-commerce5 min read
Augmented reality and trust: accuracy, real scale and honest product information
AR builds trust only when the model is accurate. What true scale, honest materials and visible dimensions do for buyer confidence, and how a bad model fails.
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