Articles, page 2
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Furniture and home5 min read
AR for sports equipment: bikes, home gyms and outdoor gear at real size
Sports gear is bought online and misjudged on size. Where AR placement answers the space question, where it does not, and what to build first.
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Fashion6 min read
Sunglasses virtual try-on: lens tint, face width, and why eyewear is AR's best case
What try-on gets right for sunglasses, the two things it still struggles with, and why eyewear is the one category where the camera is fully up to the job.
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Fashion6 min read
Beauty returns and virtual try-on: what it fixes and what it cannot
Why beauty gets returned, which of those reasons try-on actually addresses, and the two it will not touch: skin tone accuracy and product texture.
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3D for e-commerce5 min read
AR e-commerce trends 2026: the 2023 predictions checked
Personalisation, gamification and mobile AR were the predictions for 2023. What happened to each by 2026, with a date and a source for every claim.
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3D for e-commerce5 min read
What 3D models do for SEO, and where they don't help
What Google indexes about a 3D model, whether schema.org 3DModel markup gets a rich result, the cost in page speed, and where the SEO effect comes from.
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Guides6 min read
How to A/B test a 3D product page properly
Metrics, sample size, test duration and the traps that make 3D A/B tests lie to you. A practical guide to proving whether 3D moves your numbers.
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Beauty6 min read
AR shade finder for beauty: quiz, camera or both
The two ways beauty brands help shoppers pick a shade, how each does on accuracy, completion and privacy, and which one to build first.
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3D for e-commerce5 min read
3D catalogues for B2B and wholesale: dealer portals, trade fairs and one model behind all of them
How a single 3D model can serve a wholesale catalogue, a dealer portal and a trade fair stand, and what B2B needs that consumer pages do not.
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3D for e-commerce5 min read
Augmented reality product visualization: how our service works, start to finish
What you send us, what we build, how it reaches your product page, what it costs per product per month, and where the process usually gets stuck.
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Other5 min read
Retail smart mirrors: what they do and what they cost
What in-store smart mirrors do, what the hardware and running costs look like, the privacy issue, and the few cases where they beat a shopper's phone.
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Fashion6 min read
Virtual garment fitting: body scanning, size recommendation and avatar try-on compared
Three different technologies get sold as virtual fitting. They solve different problems and cost very different amounts. Here is which one does what.
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Furniture and home6 min read
Selling furniture into new countries: units, sizes, language and why a 3D model travels
What breaks when you sell furniture abroad: units, size conventions, translated specs and hreflang. And why one 3D model beats a photo shoot per market.
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