Articles, page 3
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Fashion4 min read
Sunglasses virtual try-on for fit, width and lens tint
How a sunglasses try-on estimates face width, renders the frame at true scale and draws the lens tint, and where to place it on the product page.
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Fashion6 min read
Beauty ecommerce returns and what virtual try-on fixes
Why beauty products come back or go unused, which of those reasons a virtual try-on helps with, and why it cannot settle skin tone or texture.
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3D for e-commerce3 min read
AR e-commerce trends 2026: the 2023 predictions checked
Personalisation, gamification and mobile AR were the predictions for 2023. What happened to each of them by 2026, with sources.
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3D for e-commerce4 min read
Do 3D models help SEO? What Google documents
What Google indexes about a 3D model, whether 3DModel markup gets a rich result, what a viewer costs in page speed, and where the search effect comes from.
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Guides6 min read
How to A/B test a 3D product page properly
Which metric to use, how much traffic a 3D A/B test needs, how long to run it, and the mistakes that produce a false result.
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Beauty4 min read
Quiz and camera AR shade finders for beauty brands
How a shade quiz and a camera shade finder compare on accuracy, completion, privacy and cost, and which one a beauty brand should build first.
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3D for e-commerce5 min read
3D catalogues for B2B and wholesale: dealer portals, trade fairs and one model behind all of them
How a single 3D model can serve a wholesale catalogue, a dealer portal and a trade fair stand, and what B2B needs that consumer pages do not.
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3D for e-commerce4 min read
How augmented reality product visualization gets built
The photos and measurements we need, the files we make, how the model gets onto a product page, the monthly price per product, and where projects stall.
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Other4 min read
Smart mirrors in retail: what they do, cost and privacy
What a smart mirror in a shop does, what hardware, tagging and software cost, the privacy rules for a fitting-room camera, and where a phone does the job.
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Fashion5 min read
Three kinds of virtual garment fitting technology compared
Body scanning, size recommendation and avatar try-on are all sold as virtual fitting. What each one solves, what it costs to run and where it fails.
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Furniture and home5 min read
How to sell furniture internationally online
Units, bed sizes, stairwells, hreflang and spec tables break before the translation does when a furniture shop goes abroad. One 3D model serves every market.
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3D for e-commerce3 min read
Personalization vs customization in ecommerce
The difference between personalisation and customisation in e-commerce, the data each one needs, and which of the two a 3D configurator serves.
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