Articles, page 3
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce5 min read
3D and AR barely help impulse buying, and that tells you which products to model first
AR pays off on considered purchases, not impulse ones. Why that is, what the evidence shows, and how to pick the products worth modelling first.
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Fashion4 min read
Does AR actually fix fit and size problems in online fashion?
Where augmented reality really cuts size returns, where it still guesses, and what to do about fit before try-on is good enough.
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Furniture and home6 min read
Placing garden and landscaping products in AR, and where the tracking gives up
Planters, pergolas and hot tubs placed outdoors on a phone. What works, what breaks in bright sun and on grass, and how to set it up properly.
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3D for e-commerce5 min read
Getting your 3D products into Google Search: what Merchant Center actually requires
The real requirements for 3D and AR results in Google Search via Merchant Center: the virtual_model_link attribute, file format, size limits and the catch.
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3D for e-commerce6 min read
Buying a car online: where AR and 3D replace a dealer visit, and where they do not
A step-by-step look at the online car buying journey, the parts 3D and AR genuinely handle, and the parts that still need someone to sit in the car.
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3D for e-commerce6 min read
Selling made to order without stock: what a 3D configurator actually replaces
How furniture brands sell made-to-order with a configurator instead of a showroom and a warehouse, what it replaces, and what it does not.
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3D for e-commerce5 min read
Virtual showroom or AR on the product page: which one shoppers actually use
Virtual stores and metaverse showrooms look impressive in a press release. AR on the normal product page is what gets used. Here is the difference.
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Guides5 min read
How to implement web AR on an e-commerce site: formats, code and what breaks
GLB for the web, USDZ for iOS, Scene Viewer on Android, model-viewer on the page. The practical build, the file budgets and the usual failures.
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3D for e-commerce5 min read
Augmented reality e-commerce statistics, with a primary source for every number
A short statistics page. Every figure links to the organisation that published it, with the date and the method, and nothing is taken from vendor roundups.
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Fashion5 min read
Selling add-ons inside a configurator: accessories, upgrades and bundles
How a 3D configurator sells accessories and upgrades better than a related-products row, using the cargo bike build as a worked example.
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Furniture and home5 min read
3D renders and clips for Instagram, Pinterest and TikTok: what formats actually work
Aspect ratios, clip lengths and the kinds of 3D content that hold attention on each platform, plus what changed when Meta shut its AR effects platform down.
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Furniture and home5 min read
Furniture AR in 2026: what actually changed, and what is still hype
Phone capability, Quick Look and Scene Viewer, configurators and AI models. An e-commerce manager's read on what moved and what did not.
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