Articles, page 5
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce6 min read
AR on a product page: the do's and don'ts that actually matter
Where to put the AR button, what to call it, what the poster should show, and what happens on devices that cannot do AR. Practical rules from live pages.
Read article
Furniture and home6 min read
Outdoor furniture AR: terraces, weather and a very short selling season
Placing garden furniture on a real terrace, why outdoor AR is harder than indoor, and how to use 3D against a season that lasts weeks.
Read article
Furniture and home5 min read
3D prototyping for furniture and hard goods: what it replaces before the first sample
Using 3D models in furniture and hard goods development: fewer physical prototypes, faster supplier alignment, and the reviews you still cannot do on screen.
Read article
3D for e-commerce6 min read
Making a 3D product viewer accessible: keyboard, screen readers and reduced motion
What WCAG actually requires from a 3D viewer and AR button, which model-viewer attributes help, and the parts of AR that cannot be made accessible.
Read article
Guides6 min read
How to put a 3D model on a mobile product page without wrecking your page speed
File size, lazy loading, poster images, battery and Core Web Vitals. The practical rules we use to keep a 3D product page fast on a phone.
Read article
3D for e-commerce6 min read
Planning a seasonal campaign around 3D and AR: what to prepare, and when
Outdoor season, Black Friday and the January sale each need different 3D assets. A working calendar, with lead times, for getting them ready in advance.
Read article
Furniture and home5 min read
Augmented reality for plants and garden products: what it solves and how to do it
Plants are bought on size, light and how they look in a corner. What AR can do for a garden centre or plant shop online, what it cannot, and what to model first.
Read article
Guides6 min read
What happens when you tap View in AR, step by step on iPhone and Android
A shopper's guide to using AR on a product page: what each tap does on iPhone and Android, how to place an item accurately, and what to do when it goes wrong.
Read article
3D for e-commerce6 min read
Web AR or an app: reach, capability, cost, and why nobody installs your app
Comparing web AR with app-based AR for retail: install friction, what each can actually do, what they cost to build and maintain, and when an app is justified.
Read article
3D for e-commerce5 min read
Should your business use augmented reality? A decision guide, including when not to
Six questions that decide whether AR is worth the money for your products, what to do if you answer no, and how to run a test that gives a real answer.
Read article
3D for e-commerce6 min read
Is it too late to add 3D to your shop? The honest timing answer
Who already has 3D and AR, who does not, and whether waiting another year actually costs you anything. A straight answer instead of urgency marketing.
Read article
3D for e-commerce6 min read
Questions to ask a 3D and AR vendor before you sign
The questions that separate a serious 3D vendor from a good slide deck, including the ones about ownership, file sizes and revisions we would rather avoid.
Read article