Articles, page 5
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Fashion4 min read
Configurator upsell: accessories shown on the product
How a 3D configurator sells accessories and upgrades by showing them fitted to the product, with a cargo bike build as the worked example.
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Furniture and home5 min read
3D content on social media for a furniture brand
Aspect ratios, clip lengths and the 3D clips and renders to make for Instagram, Pinterest and TikTok, and what Meta closing its AR effects platform changed.
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Furniture and home3 min read
Which AR furniture ecommerce trends held up by 2026
Web AR through Quick Look and Scene Viewer, configurators, AI-made 3D models and headsets: which furniture AR predictions of the last eight years came true.
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Fashion5 min read
Measuring 3D sampling and returns in sustainable fashion
Digital sampling and fewer returned parcels are savings a fashion brand can count. Most other claims about AR and sustainability have no baseline.
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3D for e-commerce4 min read
The survey data on Gen Z shopping and augmented reality
What the surveys say about younger shoppers and AR, who commissioned each one, and what follows from them for a fashion product page.
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3D for e-commerce4 min read
Augmented reality for small business ecommerce on a budget
What AR costs a ten-product web shop, which parts you can do yourself, what to pay for and when to wait.
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Automotive7 min read
Augmented Reality in Automotive Sales: Uses and Costs
How car dealers and parts shops use 3D configurators and AR to sell online, with a live car demo, the KPIs to track and what it costs.
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3D for e-commerce5 min read
Fabrics and materials in a 3D product configurator
PBR maps, scanning a real fabric and getting the colour to match the swatch: how fabric is made for a 3D configurator, with MELIMELI as an example.
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3D for e-commerce4 min read
Ecommerce returns, carbon emissions and the effect of 3D
The carbon cost of e-commerce returns for furniture and bulky goods, with sourced figures, and the cases where 3D cuts returns.
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Fashion4 min read
AI beauty advisor and AR try-on on an ecommerce page
How to combine an AI advisor with virtual try-on on a beauty product page, in which order, and which limits to tell your customers about.
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3D for e-commerce3 min read
AR vs VR for e-commerce and the reach of each
Augmented reality runs from a phone on the product page and virtual reality needs a headset. Who can use each one, and the cases where VR is the right tool.
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Furniture and home5 min read
Summer sale prep for ecommerce furniture, month by month
A timeline for getting an outdoor range ready for a short selling season: stock, product content, 3D models, ads, and the deadlines that can't move.
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