Articles, page 9
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Furniture and home4 min read
Augmented reality in the furniture industry: buyer's guide
How a furniture retailer should choose a 3D and AR supplier: the questions to ask, where pricing hides costs, and what a sensible first project looks like.
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Fashion5 min read
How virtual makeup try-on works in ecommerce
How face tracking, colour blending and light estimation work in makeup try-on, and why the shade on screen is often not the shade in the tube.
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3D for e-commerce4 min read
3D as a service pricing per product per month
What our monthly per-product price covers and why we don't sell single models, with the point at which building 3D in-house costs less.
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3D for e-commerce5 min read
Pricing rules and lead times for 3D product customisation
Colour, material, engraving and modules in a 3D customiser, the pricing models that go under them, and how lead times are shown to the shopper.
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Furniture and home5 min read
3D furniture models for online shopping: what must be right
Scale, materials and joins are what separate a furniture 3D model that sells from one that looks fake. What each one means when the model is built.
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Furniture and home4 min read
Augmented reality home decor with several items in a room
Phone AR places one object reliably and struggles when a shopper arranges four. Where the limits are, and what to build for room planning instead.
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Fashion5 min read
AR beauty try-on: how it works and who builds it
What AR try-on for cosmetics does well, where shade matching breaks, who the main providers are, and how to judge a vendor demo before you buy.
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3D for e-commerce5 min read
3D SaaS vs agency vs in house for product models
What an agency project, an in-house 3D team and a subscription service cost, where each one falls short, and which kind of catalogue each one fits.
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3D for e-commerce5 min read
Three ways to make a 3D model from photos, compared
Photogrammetry, manual modelling and AI generation all make a 3D model from photos. What each one produces, what it costs and which suits a product page.
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3D for e-commerce6 min read
Where a 3D model earns its keep away from the product page
Customer service, dealer training, spare parts, packaging and trade fairs. The uses of a 3D product model that never show up in a marketing plan.
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3D for e-commerce4 min read
AR for wall art, rugs and lighting bought online
Wall art, rugs and lighting are often returned because the size was misjudged. What AR shows the shopper in each category, and what it cannot show.
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Fashion5 min read
3D fashion ecommerce tools for design and try-on
3D garment software like CLO and Browzwear is for design and sampling, and AR try-on is for shoppers. Which problem each one solves, and where they meet.
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