CharpstAR Newsroom

Articles, page 9

Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.

MAR2023
Selling motorcycles, scooters and e-mobility online with 3D and AR

3D for e-commerce6 min read

Selling motorcycles, scooters and e-mobility online with 3D and AR

Seat height, real size and colour options are the three things buyers cannot judge from a photo. What a 3D model fixes, and what it does not.

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MAR2023
Where AR helps in e-commerce, by product category, and where it does not

3D for e-commerce4 min read

Where AR helps in e-commerce, by product category, and where it does not

Furniture, eyewear, fashion, beauty and electronics get very different value from AR. A category by category breakdown, with the weak cases included.

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MAR2023
Will AR glasses and headsets change online shopping, and when?

Fashion5 min read

Will AR glasses and headsets change online shopping, and when?

Vision Pro, Galaxy XR and Android XR glasses: what they actually do for shopping today, what has to change first, and what to prepare now.

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MAR2023
Augmented reality in the fashion industry: where it is actually heading by 2029

Fashion6 min read

Augmented reality in the fashion industry: where it is actually heading by 2029

A sober forecast for fashion AR: what is already working, what is three years out, what is further away than vendors claim, and how to plan around it.

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MAR2023
Augmented reality furniture shopping: what changes at each step of the buying journey

Furniture and home5 min read

Augmented reality furniture shopping: what changes at each step of the buying journey

From the first search to the delivery van, where 3D and AR change how people buy furniture online, with the return and conversion numbers behind each step.

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MAR2023
3D models before the shop: digital sampling, fewer shoots, one asset everywhere

3D for e-commerce5 min read

3D models before the shop: digital sampling, fewer shoots, one asset everywhere

How a product 3D model earns its cost upstream of the website, in sampling, photography and print, before a single shopper ever rotates it.

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MAR2023
Interior design apps or AR on your product page: which one actually sells

Furniture and home5 min read

Interior design apps or AR on your product page: which one actually sells

Dedicated room-design apps and a one-tap AR button on the product page solve different problems. Which one belongs in a retailer's budget.

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MAR2023
The future of 3D in e-commerce: what becomes standard, and what does not

3D for e-commerce4 min read

The future of 3D in e-commerce: what becomes standard, and what does not

What a product page will plausibly carry in three years, argued from what phones and browsers already do, and which predictions are not going to happen.

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MAR2023
Budgeting for 3D next year: per-product cost, catalogue size and what to cut

3D for e-commerce6 min read

Budgeting for 3D next year: per-product cost, catalogue size and what to cut

How to build a realistic 3D and AR budget: what a model costs per product, how to phase a large catalogue, and what to cut first when the number is too big.

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MAR2023
3D product visualization explained: model, viewer, render, configurator, AR

3D for e-commerce6 min read

3D product visualization explained: model, viewer, render, configurator, AR

Plain definitions of the five things people mean by 3D product visualization, how they relate, what each costs you, and which ones your shop actually needs.

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