Articles, page 7
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Guides6 min read
Hotspots on a 3D product model: what to annotate and how to write them
How to use annotations on a 3D product model: what deserves a hotspot, how many is too many, and how to write labels people actually read.
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Furniture and home6 min read
Grills, saunas, sheds and play equipment: visualising the big outdoor stuff
Outdoor products beyond furniture are bought on scale and placement. What a 3D model and AR settle for each category, and what they cannot.
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Furniture and home6 min read
Competing with marketplaces as a mid-size furniture shop: where 3D helps
An honest look at differentiation for furniture retailers. What 3D and AR actually change against a marketplace, and where price and delivery still decide.
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3D for e-commerce6 min read
A manager's guide to web AR: what it needs, what it costs, how long it takes
Web AR explained for e-commerce managers: what it actually is, what your team has to provide, realistic timelines and cost, and how to judge a vendor.
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3D for e-commerce5 min read
Ten benefits of 3D and AR for e-commerce, and the evidence behind each one
Ten reasons retailers buy 3D and AR, each with either a number from a named source or an honest admission that nobody has measured it properly.
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3D for e-commerce5 min read
3D product visualization in e-commerce: the four formats and when each one pays
Spin viewers, live 3D, configurators and AR are different tools for different products. A plain guide to which format fits which catalogue, with costs.
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3D for e-commerce5 min read
Does AR reduce returns? What the evidence actually says
The AR returns numbers everyone quotes, where they come from, how they were measured, and what you can reasonably expect in your own category.
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Fashion5 min read
Why fashion brands adopt augmented reality, and what it costs them
The three reasons fashion e-commerce brands pay for AR, with the cases behind each, and a realistic budget for a first project.
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Fashion5 min read
What shoppers actually use AR for in fashion, and what they ignore
Accessories, styling and sharing get used. Full-body try-on mostly does not. A plain look at which AR features fashion shoppers actually touch.
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Furniture and home5 min read
A buyer's guide to 3D and AR for furniture retailers
How a furniture retailer should choose a 3D and AR supplier: the questions to ask, the traps in the pricing, and what a good first project looks like.
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Fashion6 min read
How virtual makeup try-on actually works, and why shade accuracy is the hard part
Face mesh tracking, colour rendering and lighting explained plainly, plus why the shade a shopper sees on screen is rarely the shade in the tube.
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3D for e-commerce5 min read
3D as a service pricing: why we charge per product per month
What our per-product monthly pricing covers, why we do not sell models one at a time, and when building 3D in-house is genuinely cheaper.
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