Articles, page 7
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce3 min read
Whether your business should use augmented reality
Six questions that show whether AR is worth the money for your products, what to do if the answer is no, and how to run a first test you can measure.
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3D for e-commerce4 min read
Is it too late to add 3D to your e-commerce shop?
Where 3D and AR adoption stands, what a year of waiting costs a shop that sells bulky goods, and the situations where waiting is the better decision.
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3D for e-commerce6 min read
Questions to ask a 3D and AR vendor before you sign
Nineteen questions to put to a 3D and AR vendor before signing, covering live proof, file sizes, ownership, revisions and what results to expect.
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Furniture and home4 min read
3D and AR for summer online sales of outdoor products
Garden furniture is bought for one patio. Where 3D and AR help with fit and scale, the sunlight limit, and why the models have to be finished in winter.
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3D for e-commerce7 min read
How a car configurator works, and what one costs to build
A 3D car configurator taken apart: the model, the paint, the wheels, the glass and the baked light, what each one weighs, and what a dealer or parts brand pays for one.
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Furniture and home3 min read
Furniture 3D and AR case studies: Sweef, MELIMELI, Contura
What we built for Sweef, MELIMELI and Contura, what their case studies report, and where each project started.
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3D for e-commerce3 min read
What a product page can do to reduce cart abandonment
Baymard puts average cart abandonment at 70 percent, most of it from shipping costs and checkout. The causes a 3D model on the product page can affect.
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3D for e-commerce4 min read
3D renders vs product photography: which costs less
Product photography vs 3D renders: where a shoot is still cheaper, the costs that don't appear on either invoice, and what we charge per product.
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Guides4 min read
How to sell bikes online with 3D models and configurators
What a 3D viewer and a configurator tell someone buying a bike online about size, looks and accessories, and what a rider still can't learn from them.
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3D for e-commerce4 min read
Reusing one 3D model across e-commerce content marketing
What one 3D model produces for ads, social, email, product pages and print, the workflow from brief to render, and where the reuse argument has limits.
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Furniture and home5 min read
Product page audit checklist for furniture e-commerce
Twenty things to check on a furniture or home product page, in the order they tend to affect sales. 3D and AR are items 12 and 13.
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Other4 min read
Customer loyalty and accurate product information
What published surveys show about returns, product content and repeat buying, and the loyalty figures a shop can track for itself.
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