Articles, page 4
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce4 min read
Does 3D increase online sales, judged from published data
Where the 94 percent figure, the Rebecca Minkoff numbers and the other quoted statistics come from, what each measured and how to test it on your own shop.
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3D for e-commerce3 min read
Augmented reality on social media and what shoppers share
What AR content shoppers share on Snapchat, Instagram and Pinterest, what brands have got from it, and what a brand without a lens budget can do instead.
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3D for e-commerce3 min read
Augmented reality, trust and accuracy in online shopping
AR shows a product at true size in the buyer's room. Why the accuracy of the 3D model decides whether that builds trust, and what a wrong model costs.
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3D for e-commerce4 min read
Why 3D and AR do little for impulse purchases online
Impulse buys carry little uncertainty, so a 3D model adds little to them. Where 3D and AR do pay off, and which products to model first.
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Fashion8 min read
Augmented Reality Clothing Fitting for Accessory Shops
Virtual try-on for eyewear, 3D and AR for bags, shoes and jewellery: how a fashion accessories shop cuts size returns and sells more online.
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Furniture and home6 min read
AR placement for garden products: what works outdoors
Planters, pergolas and hot tubs placed on a phone in the garden. Why tracking struggles on grass and in bright sun, and how to build models that cope.
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3D for e-commerce7 min read
Getting your 3D products into Google Search: what Merchant Center actually requires
How your products appear in 3D and AR inside Google Search through Merchant Center, what your shop gains, what the model has to be and what CharpstAR supplies.
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3D for e-commerce4 min read
What AR and 3D show people who buy a car online
The stages of buying a car online, which ones 3D and AR cover, and which still need the shopper to sit in the car and drive it.
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3D for e-commerce6 min read
Sell made to order without inventory: what 3D replaces
How furniture brands sell made-to-order with a 3D configurator instead of a showroom, which costs it removes and which it leaves in place.
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3D for e-commerce3 min read
Virtual showroom vs AR on the product page compared
How a virtual showroom and AR on the product page differ in traffic, cost, use and measurable results, and when each one is the right choice.
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Guides5 min read
How to implement web AR on an e-commerce site: formats, code and what breaks
GLB for the web, USDZ for iOS, Scene Viewer on Android, model-viewer on the page. The practical build, the file budgets and the usual failures.
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3D for e-commerce5 min read
Augmented reality e-commerce statistics, with a primary source for every number
A short statistics page. Every figure links to the organisation that published it, with the date and the method, and nothing is taken from vendor roundups.
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