Articles, page 4
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Fashion6 min read
The environmental case for 3D in fashion: what is measurable and what is greenwashing
Digital sampling and fewer returned parcels are real savings. Most of what gets claimed about AR and sustainability is not. How to tell the two apart.
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3D for e-commerce6 min read
What Gen Z expects from a product page, according to the surveys that exist
The real survey data on younger shoppers and AR, who paid for each study, and what it means for how you build a fashion product page.
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3D for e-commerce5 min read
Augmented reality for a small shop: what a few hundred euros actually buys
A realistic budget for a ten-product store: what AR costs, what you can do yourself, what you should pay for, and when the answer is to wait.
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Automotive5 min read
Augmented reality in automotive retail: configurators, showroom AR and what it changes
How AR and 3D configurators are used to sell cars rather than drive them: what dealers deploy, what the evidence says, and what the asset work involves.
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3D for e-commerce5 min read
How fabrics and materials are built for a 3D product configurator
PBR textures, scanning a real fabric, and getting colour to match the swatch. How material accuracy actually works in a configurator, using MELIMELI.
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3D for e-commerce5 min read
Returns, shipping and emissions for bulky goods: what 3D changes and what it does not
An honest look at the carbon cost of e-commerce returns for furniture and bulky goods, with sourced figures, and where 3D genuinely helps.
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Fashion6 min read
AI beauty advice plus AR try-on: what a good product page flow looks like
How to combine an AI advisor with virtual try-on on a beauty product page, in what order, and the limits worth admitting to your customers.
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3D for e-commerce6 min read
AR or VR for e-commerce: reach, hardware, and what each is actually for
Why augmented reality wins on the product page, what virtual reality is genuinely good at, and how to tell which one a vendor is really selling you.
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Furniture and home6 min read
The pre-season checklist for outdoor and summer ranges, month by month
A working timeline for getting an outdoor range ready: stock, content, 3D, ads and the deadlines you cannot move. Built around a short selling season.
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3D for e-commerce6 min read
How accurate does a 3D product model need to be? Dimensions, colour, materials
What tolerance a commercial 3D model should hold on size, how close colour can get, where materials approximate, and the QA that catches errors.
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3D for e-commerce6 min read
3D viewer, 360 spin or video: what each one shows and what each one costs
A practical comparison of 3D models, 360 degree photography and product video. What each format answers, where each fails, and when to use which.
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Guides6 min read
The pre-sale questions a good 3D product page removes, and how to measure it
Size, colour, material and what the back looks like. The support tickets a 3D viewer prevents, and a method for proving the reduction is real.
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