Articles, page 8
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce5 min read
3D product customisation: pricing rules, lead times and what usually breaks
Colour, material, engraving and modules in a 3D customiser, plus the pricing rules and lead time logic that decide whether it works.
Read article
Furniture and home6 min read
What a furniture 3D model has to get right, and what shoppers do with it
Scale, materials and joins are what separate a furniture 3D model that sells from one that looks fake. Here is what each one means in practice.
Read article
Furniture and home5 min read
Placing several decor items in one room with AR, and where it falls apart
Phone AR is good at one object at a time. What happens when a shopper tries to plan a whole room, and what to build instead.
Read article
Fashion6 min read
Augmented reality in beauty: what virtual try-on does, and who actually builds it
An honest look at AR try-on for cosmetics: what it does well, where shade matching breaks, who the providers are, and how to judge a vendor demo.
Read article
3D for e-commerce5 min read
Agency, in-house team or subscription: the three ways to get 3D models
What an agency project, an in-house 3D team and a subscription service actually cost and trade off, and which one fits which kind of catalogue.
Read article
3D for e-commerce6 min read
Making a 3D model from photos: photogrammetry, manual modelling or AI
The three ways to turn product photos into a 3D model, what each one actually produces, and how an accurate commercial asset really gets made.
Read article
3D for e-commerce6 min read
Where a 3D model earns its keep away from the product page
Customer service, dealer training, spare parts, packaging and trade fairs. The uses of a 3D product model that never show up in a marketing plan.
Read article
3D for e-commerce6 min read
Wall art, rugs and lighting: the categories where scale is the whole decision
Three decor categories where the shopper is really buying a dimension. Why they are returned, and what AR changes about each one.
Read article
Fashion5 min read
3D fashion e-commerce: digital garments and AR try-on are two different tools
3D garment software like CLO and Browzwear solves design and sampling. AR try-on solves shopper confidence. Knowing which one you need saves a lot of money.
Read article
Fashion6 min read
What a good 3D fashion product page contains, element by element
Spin, zoom, fabric detail, the item on real body sizes, AR, measurements. What each element does, in what order to build them, and what to skip.
Read article
Furniture and home5 min read
3D for home decor: when a lamp needs a model and when a photo is enough
Lamps, vases and rugs are small, cheap and numerous. A test for deciding which decor products earn a 3D model and which do not.
Read article
3D for e-commerce6 min read
Aftermarket car parts in 3D: the fitment questions a viewer can answer
Wheels, roof boxes and tow bars sold online. Which fitment questions a 3D viewer settles, which ones only a catalogue can, and how to combine both.
Read article