Articles, page 8
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Furniture and home4 min read
Augmented reality furniture retail market: checked figures
The AR furniture market figures that are published in full, with their sources, and what they mean for a mid-size furniture brand.
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3D for e-commerce8 min read
3D Model for Ecommerce: Benefits, Checks and Costs
Let shoppers turn, zoom and place your products in their room from the product page. What a 3D model replaces, what it costs and how to judge one.
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Fashion5 min read
Augmented reality for accessories, jewellery and watches
How well a phone tracks ears, wrists and shoulders for accessory try-on, why scale and metal are the hard parts, and when a 3D viewer is the better choice.
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Guides5 min read
How to write product hotspots and 3D annotations
What deserves a hotspot on a 3D product model, how many to use, how to write the label and where to place the marker so shoppers open it.
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Furniture and home4 min read
Outdoor product visualisation for grills, saunas and sheds
Grills, saunas, sheds and play equipment are bought on footprint and clearance. What a 3D model and AR show in each category, and what still needs page copy.
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Furniture and home3 min read
Where 3D helps a furniture ecommerce shop differentiate
What 3D and AR change for a furniture retailer competing with a marketplace, and where price, delivery and returns still decide the sale.
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3D for e-commerce6 min read
Web AR guide for e-commerce managers on cost and timing
What web AR is, what your team has to provide, how long a first phase takes, what it costs and how to judge a vendor.
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3D for e-commerce5 min read
Ten benefits of 3D and AR for e-commerce, with the evidence
Ten reasons retailers add 3D and AR to product pages, with the source for each figure and a note where nobody has measured it yet.
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3D for e-commerce7 min read
3D Product Visualization for Ecommerce: Four Formats
360 spin, live 3D viewer, configurator or AR: which 3D format suits which products in an online shop, what each does for sales and what it costs.
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3D for e-commerce5 min read
Does AR reduce returns? Where the numbers come from
The AR returns numbers everyone quotes, where they come from, how they were measured, and what you can reasonably expect in your own category.
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Fashion8 min read
Why fashion brands adopt augmented reality, and what it costs them
Why fashion and accessory brands add augmented reality to their shops, the cases behind it, which products suit it and what a first project costs.
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Fashion4 min read
What shoppers use in augmented reality for fashion
Fashion shoppers use AR for eyewear, watches and bags and rarely come back to full-body try-on. Which features get used and what to build first.
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