Articles, page 6
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Furniture and home6 min read
Selling outdoor and garden products online: placement, sunlight and scale
Garden furniture and grills are bought for one specific patio. What 3D and AR solve in that category, what they do not, and how to prepare before the season.
Read article
Automotive6 min read
Car configurators: what the big OEMs build, and what a smaller brand can copy
How manufacturer 3D configurators are actually put together, which parts are expensive, and the version a dealer or aftermarket brand can realistically ship.
Read article
Furniture and home5 min read
Three 3D and AR projects, told honestly: Sweef, MELIMELI and Contura
What we actually built for three furniture and stove brands, what changed for their customers, and what we are not claiming about the results.
Read article
3D for e-commerce5 min read
Cart abandonment: where 3D and AR actually sit among the real causes
Baymard puts average abandonment at 70 percent. Most of it is shipping cost and checkout friction. Here is the part a product page can honestly fix.
Read article
3D for e-commerce6 min read
3D renders or a photo shoot? When each one is actually cheaper
An honest cost comparison between product photography and 3D renders, including where a shoot still wins, the hidden costs on both sides, and our own pricing.
Read article
Fashion6 min read
Selling bikes and e-bikes online in 3D: frame size, accessories, configurators
What a 3D viewer and a configurator actually answer when someone is buying a bike online, and what they still cannot tell a rider.
Read article
3D for e-commerce6 min read
One 3D model, reused: ads, social, email, product page and print
The content-reuse case for 3D, with the actual workflow. What one model produces, who does each step, and where the reuse argument breaks down.
Read article
Furniture and home5 min read
A product page audit checklist for furniture and home brands
Twenty things to check on a furniture or home product page, in the order they affect sales. 3D and AR are two of them, not the whole list.
Read article
Other5 min read
Loyalty starts with accurate product information, not with a points scheme
The link between accurate product pages, fewer disappointing deliveries and repeat buying, plus the loyalty metrics you can actually measure.
Read article
Furniture and home5 min read
AR in furniture retail: the numbers you can actually check
Most AR market figures cannot be opened or verified. Here are the ones that can, what they measure, and what they mean for a mid-size brand.
Read article
3D for e-commerce6 min read
What a 3D model actually does for an e-commerce product page
What a 3D model of a product is, what it replaces on a product page, what it costs, and how to tell a good one from a bad one before you pay for a catalogue.
Read article
Fashion6 min read
AR for watches, jewellery and bags: rigid objects on a moving body
What works today on an ordinary phone for accessories, where scale and reflection break, and how to choose between body try-on and a 3D viewer.
Read article