Articles, page 6
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
3D for e-commerce4 min read
3D model accuracy tolerance for size, colour and materials
How close a commercial 3D model has to be on size, how close colour can get on a screen, where materials approximate, and the QA that catches errors.
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3D for e-commerce4 min read
3D product viewer vs 360 photos vs video: what each costs
3D models, 360 degree photography and product video compared: what each answers for the shopper, how each one's cost scales and when to use which.
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3D for e-commerce4 min read
How a 3D product page reduces customer service questions
Which pre-sale questions a 3D viewer answers on the page, which ones still need copy, and how to measure the drop in contacts against a control set.
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3D for e-commerce6 min read
AR Product Page Best Practices for Online Shops
Where the AR button goes, what it should say, how big the model can be and what desktop visitors see. What a good AR product page needs and how we set it up.
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Furniture and home8 min read
Outdoor furniture AR: terraces, weather and a very short selling season
Let customers place a garden set on their own terrace before they buy. What AR does for outdoor furniture sales and returns, what it costs and how to add it.
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Furniture and home5 min read
3D prototyping in furniture product development
Using 3D models in furniture and hard goods development: fewer prototypes, clearer briefs for suppliers, and the reviews that still need a real sample.
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3D for e-commerce7 min read
Making a 3D product viewer accessible: keyboard, screen readers and reduced motion
An accessible 3D viewer keeps your product page usable for every customer and in line with WCAG. What that takes, and what CharpstAR's viewer already does.
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Guides6 min read
How to put a 3D model on a mobile product page without wrecking your page speed
Add a 3D model to your product page without slowing it down on phones. What mobile page speed means for your sales, and what CharpstAR delivers.
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3D for e-commerce8 min read
Seasonal Campaign Planning With 3D and AR in Ecommerce
Get 3D models and AR live on your summer sale, Black Friday and January products in time. What to prepare for each peak, and when to start.
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Furniture and home9 min read
Augmented reality for plants and garden products: what it solves and how to do it
Let shoppers stand a plant or a planter in their own room at real size. What AR does for a garden centre selling online, what it cannot do and what it costs.
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Guides6 min read
What happens when you tap View in AR, step by step on iPhone and Android
A shopper's guide to using AR on a product page: what each tap does on iPhone and Android, how to place an item accurately, and what to do when it goes wrong.
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3D for e-commerce4 min read
Web AR vs app AR: reach, capability and cost for retailers
Web AR compared with app-based AR for retail: how many shoppers each reaches, what each can do, what they cost, and when an app is justified.
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