CPQ
Configure, price, quote: sales software for complex products, distinct from a shopper-facing 3D configurator.
CPQ software lets a sales team configure a complex product against engineering rules, price it and issue a quote. It is common in manufacturing and B2B, where the product may be a machine with hundreds of dependent options and the buyer never touches the tool.
It shares a word with the 3D configurator on a product page, and the two are sometimes connected, with the visual configurator feeding a choice into CPQ for the quote. But they are different products for different users: CPQ for the sales desk, the 3D configurator for the customer.
A retailer looking for the product page tool should search for a 3D or visual configurator; searching for CPQ finds enterprise sales software.
See also
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