CharpstAR Newsroom
Newsroom
Ideas, numbers and working demos on 3D and AR for online shops, from the team that builds them.
Featured story
3D for e-commerce5 min read
Ten benefits of 3D and AR for e-commerce, and the evidence behind each one
Ten reasons retailers buy 3D and AR, each with either a number from a named source or an honest admission that nobody has measured it properly.
By CharpstAR
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The pieces worth reading first if you are working out what 3D and AR would do for your shop.
- 13D product visualization in e-commerce: the four formats and when each one paysSpin viewers, live 3D, configurators and AR are different tools for different products. A plain guide to which format fits which catalogue, with costs.3D for e-commerce · 5 min read
- 2How to run an AR pilot in retail and measure it properlyA practical method for testing AR on product pages: what to pilot, how to split traffic, which metrics to record, and how to read the result honestly.Fashion · 6 min read
- 3How to run your first 3D product page pilot in 30 daysA practical plan for a first 3D and AR pilot: which ten products to pick, what to put in the brief, and the four numbers to measure before you scale.Guides · 6 min read
- 4What shoppers actually do differently when a product page has 3D and ARTime on page, confidence, sharing, add to cart, returns. What changes in shopper behaviour when you add a 3D model, with sources for every number.3D for e-commerce · 6 min read
- 5Selling outdoor and garden products online: placement, sunlight and scaleGarden furniture and grills are bought for one specific patio. What 3D and AR solve in that category, what they do not, and how to prepare before the season.Furniture and home · 6 min read
- 6A short history of AR in e-commerce, with dates you can checkFrom ARKit and IKEA Place in 2017 to Quick Look, Scene Viewer and headsets. What actually happened in AR shopping, with a source for every date.3D for e-commerce · 5 min read
Latest
3D for e-commerce5 min read
3D product visualization in e-commerce: the four formats and when each one pays
Spin viewers, live 3D, configurators and AR are different tools for different products. A plain guide to which format fits which catalogue, with costs.
Read article
Fashion6 min read
How to run an AR pilot in retail and measure it properly
A practical method for testing AR on product pages: what to pilot, how to split traffic, which metrics to record, and how to read the result honestly.
Read article
Guides6 min read
How to run your first 3D product page pilot in 30 days
A practical plan for a first 3D and AR pilot: which ten products to pick, what to put in the brief, and the four numbers to measure before you scale.
Read article
3D for e-commerce6 min read
What shoppers actually do differently when a product page has 3D and AR
Time on page, confidence, sharing, add to cart, returns. What changes in shopper behaviour when you add a 3D model, with sources for every number.
Read article
Furniture and home6 min read
Selling outdoor and garden products online: placement, sunlight and scale
Garden furniture and grills are bought for one specific patio. What 3D and AR solve in that category, what they do not, and how to prepare before the season.
Read article
3D for e-commerce5 min read
A short history of AR in e-commerce, with dates you can check
From ARKit and IKEA Place in 2017 to Quick Look, Scene Viewer and headsets. What actually happened in AR shopping, with a source for every date.
Read article
3D for e-commerce5 min read
Does AR reduce returns? What the evidence actually says
The AR returns numbers everyone quotes, where they come from, how they were measured, and what you can reasonably expect in your own category.
Read article
Furniture and home5 min read
AR for sports equipment: bikes, home gyms and outdoor gear at real size
Sports gear is bought online and misjudged on size. Where AR placement answers the space question, where it does not, and what to build first.
Read article
Fashion5 min read
Why fashion brands adopt augmented reality, and what it costs them
The three reasons fashion e-commerce brands pay for AR, with the cases behind each, and a realistic budget for a first project.
Read articleThe brands we build for
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