Case Study
MELIMELI
Bringing the in-store sofa experience into the digital buying journey
Overview:
For MELIMELI, a premium online experience has to give customers the confidence to make considered furniture purchases online, especially in a category as personal and important as sofas.
As a brand serving style-conscious customers with high expectations around design, quality, and presentation, MELIMELI needed a way to make online shopping more informative and true to the product.
Client expectations
MELIMELI wanted to offer a buying experience that felt closer to real life. Their customers are intentional, design-aware, and often making high-involvement purchasing decisions, which meant the digital experience had to communicate quality, inspire confidence, and help customers understand the product across fabrics and variations. MELIMELI was also looking for a partner with a high level of attentiveness and detail, capable of supporting both the immediate project and future initiatives.
The challenge
With the vast majority of sales happening online, MELIMELI faced a challenge familiar to many furniture brands: ‘’How to recreate enough of the physical buying experience to help customers feel comfortable purchasing without seeing the product in person?’’.
This was especially important for sofas, which often serve as central pieces in the home and carry both practical and emotional significance in the buying decision.
At the same time, producing inspiring and informative content for larger furniture pieces was a costly and demanding process. Traditional content production required substantial effort and investment, making it difficult to create the volume and depth of material needed while remaining efficient as a growing business.
Our Approach
CharpstAR developed a tailored 3D and AR solution designed around MELIMELI's products, customer journey, and commercial goals. The experience lets customers explore sofas in 3D, browse fabric options, and see furniture in their own homes through AR.
Equally important was the way the project was delivered. MELIMELI described the onboarding experience as fantastic, highlighting CharpstAR's ability to listen closely, align with business priorities, and adapt to a highly detail-oriented way of working. That close collaboration helped ensure the final experience reflected both the product and the brand in the right way.
Our Process
The project began with understanding MELIMELI's customer expectations, internal content challenges, and the need for a more effective digital purchase journey. From there, CharpstAR translated those needs into a 3D and AR experience built to support decision-making, reduce friction, and create a more complete sense of the product online. Throughout implementation, both teams worked closely together and kept to the brand's standards.
Results
The result was a richer online shopping experience that gave customers new ways to engage with the product before purchase.
MELIMELI could now offer customers the ability to view products in 3D, explore sofas across fabrics, and test furniture at home with AR, without requiring a store visit first. Customers anywhere could now judge a sofa almost as they would in a store.
MELIMELI also reported strong success in its ongoing measurement of users who engage with 3D and AR compared with those who do not.
Beyond the customer-facing impact, the functionality also improved internal efficiency by supporting image generation and serving as a more advanced purchasing aid, helping the team work in a more modern and scalable way.
Rebecka Håwi Ryde
CEO Of MELIMELI
“If you're facing challenges with providing a close-to-real-life experience of your products online - and if it's essential for your business goals - then definitely go for it. The team's amazing, and the product's amazing.”
