Why 3D Modeling and Augmented Reality SaaS Should Be a Top Priority for E-Commerce Businesses in 2023
As e-commerce continues to grow and evolve, it's important for businesses to stay competitive and offer customers the best possible shopping experiences. One way to do this is by investing in 3D modeling and augmented reality (AR) technology, and using software as a service (SaaS) solutions to take advantage of these tools. Here are some of the reasons why 3D modeling and AR SaaS should be a top priority for e-commerce businesses in 2023: Improved product visualization One of the biggest advantages of 3D modeling and AR technology is the ability to provide customers with more immersive and engaging product visualizations. According to a study by the Harvard Business Review, customers who engage with a product in 3D are 11 times more likely to make a purchase. A survey by Threekit found that 66% of shoppers said that the ability to see a product in 3D would make them more likely to purchase it online. AR technology takes this a step further by allowing customers to see products in their own environments through their mobile devices. A report by Gartner predicts that 100 million consumers will shop in augmented reality by 2020, and 46% of retailers plan to deploy AR or VR solutions to meet customer demands for more immersive shopping experiences. A survey by Retail Perceptions found that 71% of shoppers would shop at a retailer more often if they offered AR experiences, and 40% of shoppers would pay more for a product if they could experience it through AR. Cost savings and improved efficiency In addition to the customer-facing benefits of 3D modeling and AR technology, there are also significant cost savings to be had for businesses. According to a study by Boston Consulting Group, 3D modeling and visualization can reduce design time by up to 60%. This can lead to significant cost savings for businesses, as it reduces the amount of time and resources needed to develop and market products. Future growth potential The potential for growth in the 3D modeling and AR market is significant. According to a report by AR Insider, the global AR market is expected to grow from $3.5 billion in 2017 to $198 billion in 2025. This means that businesses that invest in these technologies now will be well-positioned to take advantage of future growth opportunities. Overall, there are many reasons why e-commerce businesses should invest in 3D modeling and AR SaaS solutions in 2023. By offering customers more immersive and engaging product visualizations, reducing costs and improving efficiency, and taking advantage of future growth opportunities, businesses can stay competitive and provide the best possible shopping experiences for their customers.