The Effect of Augmented Reality on Customer Loyalty in E-Commerce
E-commerce websites have seen a tremendous metamorphosis with the advancement of technology. One of these technological advances that has altered internet purchasing is augmented reality (AR). Customers have an immersive experience thanks to this technology, which has a positive impact on e-commerce site consumer loyalty. Customers can have an engaging purchasing experience using augmented reality by simulating being in a physical store. Customers can roam around and interact with things while viewing them in three dimensions. Augmented reality provides value to the online shopping experience through this particular shopping experience. Customers are more inclined to buy a product when they can watch it in real time. Additionally, AR aids consumers in making wiser purchasing decisions. Before making a purchase, shoppers can better understand a product's size and appearance by viewing it in 3D. Due to increased customer awareness, this prevents spontaneous purchases and lowers the amount of returns. Finally, augmented reality can improve customer engagement and loyalty on e-commerce platforms. It fosters closer relationships between customers and brands by providing a more immersive buying experience. When your online store provides a unique purchasing experience, customers are more inclined to return. Additionally, brands can use augmented reality to provide loyal customers with special benefits like discounts or deals. In conclusion, augmented reality has a big impact on how committed customers are to e-commerce websites. Customers may make more intelligent purchasing decisions because to the immersive shopping experience, which can also assist boost consumer engagement and loyalty. E-commerce websites that use augmented reality as part of their marketing plan are at a competitive advantage over those who do not. Customers are a company's main source of revenue, therefore improving their purchasing experience can help win their loyalty and happiness over the long run.